Ch. 8 Planning

Posted on September 29th, 2009 in Week 5 Posts by mag10

Chapter 8 was all about differen types of planning in PR. In starting out planning you have to do problem-opportunity research, client research, and stakeholder research. The book also said that in order for PR people to reach their goals they have to come up with a plan for doing so. There are three types of plans. There are Ad Hoc plans which are plans that are for a specific purpose only. The plans are temporary.  Standing plans are long term plans that seek to keep a positive relationship with the public. An example of this would be something like a celebrity’s blog page. Tila Tequila, the reality star, has her own blog page where she blogs about things going on in her career and her life in order to keep up a relationship with her fans. (http://www.tilashotspot.buzznet.com/).  Another plan is a Contingency plan. This plan is for a “what if” situation. PR professionals keep these plans on the back burner for any situation that may arise and need special attention. The book also talks about why planning is important. I think that planning is important for PR so you won’t be caught off guard in any situation. I think this concept could be applied to all areas of life as well. The book also talks about planning in terms of brainstorming, strategies, etc, and also about what makes a good plan.

Ch. 7 Research and Evalution

Posted on September 22nd, 2009 in Week 5 Posts by mag10

Chapter 7 in the Public Relations book was all about research and evaluation in PR. Research is a huge part of PR and should be done before anything else. Out of the four steps of the PR process, research and evaluation are the most important two. An important step in research is first figuring out a research strategy. There are also four categories in which almost all PR research go into. Theses four are: client research, stakeholder research, problem opportunity research, and evaluation research. When developing a research strategy the researcher has to ask the question, “How will I gather information?” There are also different types of research like secondary and feedback research. The book also talked about different types of surveys and sampling.