Chapter 2 in the PR text was all about jobs in public relations. Skills needed in PR jobs would be things like an outgoing personality, knowledge about new social media, knowledge about how to maintain healthy relationships with customers, extensive computer skills, knowledge of how to do news releases, and much more. Another skill I saw was that of speech writing skills, interview preparation, and other media related skills.
Chapter 13 in the PR text was about public relations and marketing.
One focus in the chapter was on the changes in the marketing world. It said that marketing used to be about just buying an ad and showing it through the media which was like mass marketing. Now companies have to specialize their ads because of all of the new technology. Since there are so many new ways for people to be reached through advertisements, consumer focused marketing is more popular. Consumer focused marketing puts more emphasis on appealing to the individual and the needs of the individual. The book also focused on the three pillars of integrated marketing communication, which are advertising, marketing, and public relations. The book said that public relations has a big influence on consumer focused marketing and vice versa. Public relations has a big role in consumer focused marketing because in order to successfully market to a public you have to try to have a relationship with them first.