Key Ideas of Ch. 1
Hello again. I actually have not bought the book yet so I am not going to be giving the key ideas from Ch. 1 yet. After I buy the book I will come back and give the key ideas. I am going to discuss some definitions of PR from other sources. On the website, http://toughsledding.wordpress.com/2008/07/20/a-sort-of-unified-definition-of-public-relations-without-a-single-mention-of-marketing/, the author, Sledzik (2008) , gives a few definitions of PR from other sources. One source, Public Relations News (1982), says that public relations is more management of how the public views an organization and making sure that what the organization does is acceptable by that public. I agree with this but I also think that public relations is more than just keeping up with public standards. I think that public relations also involves cleaning up the messes that organizations make. Another definition that Sledzik (2008) uses is a definition from PRSA Assembly (1988), which says that PR helps organizations and their public relate to one another. I like this definition better than what I posted in the last post of what I thought PR was. This definition shows PR as more than just image control. It shows that PR is really about making and maintaining relationships between an organization and its public.