Crisis Communication Example

Posted on November 15th, 2009 in Crisis Communication by mag10

The Dominos scandal was a big deal in our country. It is a good example of Crisis Communication. This is a link to the video: http://en.timeturk.com/video.php?id=45. It’s not the full video but I think it gets the message across. In the video Dominos workers were picking their noses and putting their findings in people’s food as well as other gross activities. Dominos had to deal with this video because a lot of people stopped eating there because of that video. Dominos responded by issuing public apologies and assuring people that this type of thing did not happen in every Dominos store. They also came up with a Twitter acount to gain more support and put the message out there that they did not condone this type of behavior. They had the people in the video fire, arrested and pressed criminal charges against them. This is a lesson in why monitoring social media is important and how companies deal with crises.

Crisis Communication: Jim Rettew’s Presentation

Posted on November 15th, 2009 in Crisis Communication by mag10

Jim Rettew’s presentation on crisis communication was very interesting. I thought that he did a good job of explaining what crisis communication is and how important it is to have a crisis communication plan. He said that in a crisis communication plan you have to have situational awareness, a leader and plan in operations, a plan on how to develop a message, a victim management plan, and it must include how the organization can rebuild trust and credibility. The 11 things that he listed for a crisis plan were helpful and important to know. He also says that social media needs to be monitored because it can start a crisis, fuel a crisis, and inform people of a crisis. I agree with this because people put so many things on youtube and Facebook that could potentially cause a problem for an organization. He also gives a long list of the things that could happen to an organization. A lot of the things made sense as to why they would cause a problem but I was surprised by some of the things that I never thought of as being a problem. For example, the problem of a rape on your property. I understand that rape is a terrible thing that happens but I don’t really see how it would be a problem for a company unless someone from the company was the person who acted in the rape.