Is this PR? #5 Coca Cola and PlantBottle
This past May Coca Cola released a statement introducing their new PlantBottle. It is a bottle that is made partially from plants. Coca Cola says that this bottle is more environmentally safe because it is fully recyclable, uses less non renewable resources, and has less carbon emission than the normal PET plastic bottle that they had been using. Coca Cola says that the bottles are a more environmentally friendly alternative packaging than the PET plastic bottles because PET plastic bottles are made of a non renewable resource while the PlantBottle is made of 30% plants and petroleum bases materials. Coca Cola said that the new bottle is a key innovation and hopes that they will be able to impact the rest of the marketplace to act more eco-friendly as well. They said that they were going to relase the new bottle in North America, first, with Dasani water bottles, and later, with Vitamin Water. Coca Cola also said that this is a step in the right direction, and they also hope to continue research to someday create a zero waste bottle.
This is a good example of PR. Coca Cola is showing that they care about the environment. They show that they want to maintain relationships with their customers because they came up with the bottle themselves instead of going out and getting it from someone else. The news release shows that Coca Cola is proud of their new product and want to continue to make better bottles for the environment. It also shows that they hope to influence other companies to do the same and be eco-friendly as well.
( http://www.thecoca-colacompany.com/presscenter/nr_20090514_plantbottle.html )
on December 12th, 2009 at 11:05 am
I also wrote a blog about Coca Cola. They are certainly doing things the right way, if you ask me! One of the things I think is so unique about the Coca Cola company is their ability to listen, and really deliver on the wants and needs of their clients. They set out to have a positive impact on the community- and I think they succeeded. The coolest thing about the new coke bottle is that it is fully recyclable. This is not only great PR, but also a great example of CSR.