Is this PR? #3 Walmart and “Going Green” Campaign
Last year Walmart decided to show that it was conscience of environmental issues by offering new environmentally products at lower prices during Earth Month which was April. Walmart realized how many people it affects and can have influence on when making decisions to be eco-friendly or not. So, they decided to offer new products that were considered eco-friendly. They launched 50 new products that were included in the categories of energy conserving, waste reducing, and organic that would be available for sale during the month of April. Their online store, Walmart.com, had over 500 eco-friendly products like baby products and furniture. All of their products were at reasonable prices so that their customers could afford them.
This is also a good example of PR on Walmart’s part. This campaign shows that Walmart cares about the environment but that they also still care about the customer. They maintain relationships with their loyal customers by letting them know that all of the environmentally friendly products will still be at affordable prices. By keeping their prices low it shows the customers that Walmart also wants them to be able to participate in helping the environment. This shows how much Walmart cares about the environment and their customers and how they want to help make a positive change for the environment.
Post a comment