Maggie Scruggs in Comm 355

This past February Nike teamed up with the Kay Yow/WBCA Cancer Fund to raise awareness for the fight against cancer, specifically breast cancer. They teamed up with the organization and college basketball teams to raise money and awareness. Over 1000 women’s teams and 300 men’s teams participated in the cause and 14 college women’s teams wore special edition pink uniforms and shoes in support. Nike had special edition pink basketball shoes, pink low top shoes, tshirt, and special edition basketball for sale on their website. For every purchase Nike donated $2 to the Kay Yow/WBCA Cancer Fund.

This is a great example of PR on Nike and the Kay Yow/WBCA Cancer Fund’s parts. For Nike it showed that they were involved in human interest groups and cared about the community of women and supported good causes like funds for cancer research. The fact that Nike donated money for every purchase of their product showed that they cared about raising funds and actively participating in philanthropic charities. It was also good for the Kay Yow/WBCA Cancer Fund because they associated themselves with a large and credible company like Nike. It got their name out there so more people could know who they are and what they support.

( http://inside.nike.com/blogs/nikebasketball/2009/02/03/join-the-fight-againt-cancer )