Maggie Scruggs in Comm 355

I was unable to access the presentation from the conference from the link on our class’s Blackboard site, but I found this presentation online (it may be the same one…I’m not really sure). http://www.slideshare.net/FHInternalComms/how-to-use-every-social-media-tool-in-the-box-to-engage-employees-2458576

It talks about using social media to engage employees. I thought that it was interesting that the presentation said that talking face-to-face is the best way to communicate in a work place. I agreed with this idea because emails and phone calls can get so bothersome and, a lot of times, impersonal. The presentation defines “employee engagement” as, “A heightened emotional connection that influences an employee to exert greater discretionary effort for the benefit of the company.” The presentation says that social media, like Facebook and Twitter, is being used  more by companies to engage employees more because it allows for more trust to be built. One interesting statistic that I saw in the presentation was that customers trust Facebook 3rd most out of any social media. This was more than the news and commercials. This was interesting to me but it also shows how much people rely on social media tools.

I thought that the presentation was interesting, overall. It showed a lot of good points and tools for engaging employees. I think that it did a good job of showing how important it is to a business for employees to feel a sense of community and trust in the workplace.