Maggie Scruggs in Comm 355

Corporate social responsibility is defined by the Sustainability Blog as a concept where organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholder, communities, and the environment in their operations. (http://www.sustainabilityblog.org/2007/11/13/what-is-corporate-social-responsibility/)     From this definition, the PR practitioner has to think further in to how the organizations affects these important aspects of life. They have to concentrate on making sure the people have a better life and do not hurt the environment or community through their activities. The PR practitioner must be able to know what is at stake in every position the organization could be in, know what the society expects, and know how to show the company how to do business responsibly and ethically.