Crisis Communication Example
The Dominos scandal was a big deal in our country. It is a good example of Crisis Communication. This is a link to the video: http://en.timeturk.com/video.php?id=45. It’s not the full video but I think it gets the message across. In the video Dominos workers were picking their noses and putting their findings in people’s food as well as other gross activities. Dominos had to deal with this video because a lot of people stopped eating there because of that video. Dominos responded by issuing public apologies and assuring people that this type of thing did not happen in every Dominos store. They also came up with a Twitter acount to gain more support and put the message out there that they did not condone this type of behavior. They had the people in the video fire, arrested and pressed criminal charges against them. This is a lesson in why monitoring social media is important and how companies deal with crises.
on November 29th, 2009 at 5:30 pm
Hey Maggie. I am in your online PR class and wanted to leave a comment. I also wrote about the Domino’s fiasco for one of my blogs! What a horrible video to have circulating about your company. I saw the video that the Domino’s president issued after the incident and though they took action to undo the negative publicity, I felt he could have addressed the issue better (at least with his body language and presence). This incident definitely counts as crisis communication, however. I did not know they also created a Twitter account, but I am sure this helped them get their reputation back.